Tell me who I am and give me a face. In it you will find facets of me, but also see a reflection of yourself. The idea behind BASTARD was to bring together photographers, writers, illustrators, graphic designers, musicians and typographers to create a solid and unique book that also functions as a work of art. The profoundly personal impressions of the authors and artists have become intertwined and their distinct and individual visions have served to shed light on our modern culture — on daily life, on the themes of change and continuity, and on the pervasive branding that is all around us. We must define who we are, be able to form both national and personal identities for ourselves, and in this journey we may come to see that globalization is not a completely negative force. Instead, the trend and phenomenon of globalization offers us proof that we are living in an era as exciting as one could imagine. What happens when all of the disparate places and faces of the world „shrink“ …